Yangely
Yusti

Multidisciplinary creative with an unmeasured passion to create.

About me

I bridge the gap between art and branding. I craft brands with a unique concept and essence, firmly believing that every brand is a personality waiting to be discovered. I possess the tools to make it thrive—from digital strategy to the final installation.

From digital concept to physical reality.

Over the years, I have created brand identities for companies in Madrid. Here are a few highlights from my journey.

Prímula

A delicate concept brought to life for Claudia Covarrubias, a French pastry chef in Madrid. I created the branding for this project to evoke femininity and refinement—a true taste of France in the heart of Madrid.

Zazzú

I served as Senior Designer and Creative Director at Box360Bake, where I led the rebranding project for Zazzú. The vision was to create a minimalist yet warm brand identity with clear potential for franchising.

Raku 26

This branding conveys positivity and the joy of taking a break during the day, a philosophy that is clearly reflected throughout the brand's visual identity.

Vale Coffee Hub 26

This project features a modern aesthetic, blending elements of specialty coffee with feminine touches. The branding is designed to convey good taste and establish a space that celebrates coffee culture.

Bakoo 26

Bakoo’s concept blends minimalism with warmth, creating an inviting, modern space designed for both breakfast moments and productive coworking.

Beyond what you see here, I invite you to dive into my creative processes and full case studies. Take a look at my complete portfolio on Behance.

Work as a photographer

I see photography as the art of storytelling and connecting different worlds. Through a perfect balance of light, composition, flavors, textures, and colors, I aim to highlight the very essence of every product.

👩🏽‍🎓 Education

Bringing ideas to life since 2016.

Higher University Technician in Graphic Design, specializing in Creative Neuro-Branding.

I completed my studies in 2016, graduating as Valedictorian at Colegio Universitario Monseñor de Talavera. VE

🎨 👩🏽‍🎨 Ilustración digital

With a drawing practice spanning back to 2005, I have evolved from traditional mixed media—oils and acrylics—to digital illustration. Proficient in Adobe Photoshop, Adobe Fresco, and Procreate, I create delicate, detail-driven visuals tailored to connect meaningfully with the ideal user.

Life outside work

My interests revolve around two worlds: canvases and mountains. Whether I'm expressing my perspective on life through a painting or challenging my fears while admiring landscapes that can only be seen from the heights, I am always seeking inspiration.

🏔️ At the top

Whenever I reach a summit, I always look for a different perspective of the landscape to etch into my memory. I enjoy testing my physical limits, but my true motivation is witnessing the colors of the sky.

🖼️ Traveling canvas

I always blend my love for sports with painting. Whenever I travel, I take a moment mid-hike to pull out my sketchbook and draw whatever captures my eyes.

Thank you for your interest